Naari is the Women's Day celebration of the K.J. Somaiya College of Engineering. In it's 4th edition at the time, the past iterations had seen the event go from a small scale event with a rather small audience, to one with reach beyond the boundaries of the college. Our objective with this event was to continue the legacy of the past years with Naari and develop on it. Our focus for branding for this event lied in the social media. The aim was to reach as many people as possible, and make the concept of a women's day celebration event more personal and more anticipating than it would be deemed otherwise.